Building an Agentic AI System for Asset Generation
Enterprise creative teams needed brand-safe assets at a volume no human review process could keep up with. I designed a four-stage pipeline to generate, evaluate, and deliver creative assets, without losing the brand-safety net a human reviewer provides, and I'm building it out stage by stage on Google Gemini rather than shipping a black box all at once.
- Architected a four-stage workflow (Watcher → Generator → Evaluator → Alert), with the human-in-the-loop decision, when to act, ask, or defer, built into the design from the start
- Built and shipped the Generator on Google Gemini, producing multi-ratio asset variants from a campaign brief, with constraint-aware text layout and hero-asset reuse
- Built and shipped the Evaluator: CLIP concept-match scoring, perceptual-hash duplicate detection, and compliance checks on every generated creative, with a per-creative run report
- Watcher (trigger monitoring) and Alert (escalation to a person) are the remaining stages, in active development now